Everything is bigger in Texas - and that includes its beer.
Austin Beerworks - a Texan brewery - has just launched a 99-pack of its "Peacemaker" ale. The 7-foot-long pack consists of three rows of 33 cans that tip the scales at 82 pounds and retail at $99.
"We made it at first as a joke," says Michael Graham, co-founder of the Austin-based craft brewery, adding that a lot of people are taking it seriously.
The company plans to ship about 20 of the massive packs a week.
"You might want to share this with about 33 of your friends," adds Graham.